Most agencies use in-app metrics for CPA and ROAS as their north star when assessing the performance of paid ad accounts.
Our years of experience delivering marketing agency services have taught us two things:
Book a free demo call to learn more about how Nelson Digital does Paid Ads differently than other agencies, and how it results in a return above 400% for our clients.
We’ll provide you with the 4 Core Metrics that determine the real health of your business and if your marketing spend is resulting in positive cash flow.
We’re not just a marketing agency. We’re thought partners.
Setting up the YouTube Business Channel, YouTube Analytics, and Google Ads Account with best practices to ensure success.
In-depth analysis of your brand, audience, and goals to construct keyword strategy, audience targeting, and bidding.
In-house creative team executes our bulletproof strategy by developing on-brand YouTube ads that stand out in the crowd.
We can identify and assess your audience, then determine how best to use Twitter’s unique targeting capabilities.
Speak to every part of your funnel. Unique targeting strategies to ensure that each audience sees personalized ads.
Optimized video titles, descriptions, video elements, and video ideas. Increased engagement without ad spend.
Our video editors take care of all the video ad creation. We leverage the latest data trends, so your ads get the best results.
By determining which elements of your YouTube ads are most effective, we can refine your campaign for optimal value.​
Convert lower and middle funnel audiences on YouTube with strong calls to action. Increase website traffic and conversions.
Reach the 122 million people who access the platform daily, so that your brand stays top of mind for consumers in your product category.
With a keen eye for data trends, we’ll be actively monitoring your YouTube campaigns to identify which strategies are yielding the best results.
Low ad impressions? High CPV?Declining ad performance? Tracking issues? Ad fatigue? Disapprovals? No problem! Get in tuch with us.
Measure the efficacy of your video ads. We run surveys to see if consumers are more readily able recall your brand after campaigns.
Weekly Loom video reports and routine meetings to give a clear view of how your campaig performance is trending on YouTube.
Combination of routine testing and performance analytics to make the necessary adjustments for reaching your marketing goals.
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By the end of this Audit call, you will have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online with Paid Advertising.
Our key services include all platforms within pay per click marketing.
Find a time on our calendar to schedule your call today. We look forward to speaking to you soon!
THIS AUDIT CALL IS PERFECT FOR:
Vertical creative assets delivered 10% to 20% more conversions per dollar on YouTube Shorts when compared to landscape assets.
Happy Clients
Our YouTube agency offers various services related to YouTube marketing and content creation.
These services include channel optimization, video production, audience targeting, analytics tracking, and advertising campaigns. We help businesses and individuals maximize their presence on YouTube and reach their target audience effectively.
We find that YouTube Analytics is often an underutilized resource when it comes to measuring the efficacy of the video ads that are placed on your channel.
Key metrics and data provided by YouTube Analytics are often more insightful than Google Ads data when it comes to:
Here are some key insights on options with audience targeting with YouTube ads:
Demographic Targeting:
– Age: Target specific age groups such as 18-24, 25-34, 35-44, etc.
– Gender: Target either male or female viewers.
– Parental Status: Target parents or non-parents.
Interest-based Targeting:
– Affinity Audiences: Reach viewers with specific interests, such as sports enthusiasts, technology lovers, or fashion enthusiasts.
– Custom Affinity Audiences: Create custom audience segments based on specific interests or behaviors.
– In-Market Audiences: Target users actively researching or considering purchasing products or services related to specific categories.
Remarketing:
– Reach users who have previously interacted with your brand or website.
– Target viewers who have watched your YouTube videos or subscribed to your channel.
Placement Targeting:
– Target specific YouTube channels, videos, or categories that align with your target audience’s interests.
– Choose relevant websites and apps within the Google Display Network to display your ads.
Contextual Targeting:
– Show ads based on the context of the content being watched or the keywords used in search queries.
Life Events:
– Target users who are going through significant life events such as getting married, moving, or graduating.
Consumer Behavior:
– Reach users based on their past purchase behavior or intent.
By using these targeting options within different ad groups inside of Google Ads, our agency can create highly personalized YouTube ad campaigns to effectively reach different customer segmentations. This approach ensures that the right ads are shown to the right people at the right time, maximizing the impact and success of the campaigns.
We also do note that the success of YouTube ad campaigns will depend on various factors such as ad spend, proper ad group segmentation, bidding strategies, and video ad formats. Our agency specializes in this and is here to help!
In terms of Video Ad Formats, there are various options for advertisers to reach their targeted audience of consumers. These formats include skippable in-stream ads, non-skippable in-stream ads, video discovery ads, bumper ads, and masthead ads.
Each format has its own unique characteristics and advantages, allowing advertisers to effectively engage with consumers on the popular video-sharing platform.
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All of these separate components – from ad formats to audience targeting, come together to inform the actual setup and strategy of the Video Campaigns inside of Google Ads.
YouTube marketing services promote businesses and individuals on the YouTube platform.
They provide services such as channel optimization, content creation, video editing, audience targeting, advertising campaigns, and analytics tracking. These agencies help clients maximize their reach, engagement, and conversions on YouTube.
A YouTube marketing agency provides a range of services to help businesses effectively promote their brand and reach their target audience on the YouTube platform. These services typically include video content creation, channel optimization, audience targeting, video advertising campaigns, analytics and reporting, and overall YouTube strategy development and implementation.
These are 10 YouTube services key to maximizing their visibility, engagement, and conversions on the platform.
1. Video content creation and optimization
2. Channel management and optimization
3. Audience targeting and research
4. Video SEO and keyword optimization
5. Paid advertising campaigns
6. Analytics and performance tracking
7. Social media integration and promotion
8. Influencer collaborations and partnerships
9. Branding and creative strategy
10. YouTube algorithm expertise
YouTube marketing fees vary depending on several factors such as the scope of the campaign, the duration, the target audience, and the specific services provided by the marketing agency.
It is recommended to contact a YouTube marketing agency directly to get accurate and up-to-date information on their fees.
You can contact us here to learn more about Nelson Digital's pricing.
YouTube has become a powerful platform for businesses to reach their target audience and promote their products or services. As a result, the demand for YouTube marketing agencies has grown significantly. This report aims to assess the worthiness of investing in a YouTube marketing agency and its potential benefits for businesses.
1. Expertise: A YouTube marketing agency has specialized knowledge and experience in leveraging the platform for marketing purposes.
2. Time-saving: Hiring an agency saves time as they handle all aspects of YouTube marketing, including content creation, optimization, and analytics.
3. Audience reach: A YouTube marketing agency can help businesses reach a wider audience through targeted advertising and optimization strategies.
4. Professional video production: Agencies often have access to professional video production resources, resulting in high-quality content that resonates with viewers.
5. Optimization techniques: YouTube marketing agencies understand the platform's algorithms and can optimize videos for better visibility and higher rankings.
6. Analytics and insights: Agencies provide detailed analytics and insights on video performance, audience engagement, and conversion rates, helping businesses make data-driven decisions.
7. Stay updated with trends: YouTube marketing agencies stay up-to-date with the latest trends, ensuring that businesses remain relevant and competitive in the ever-evolving digital landscape.
8. Collaboration opportunities: Agencies can facilitate collaborations with influencers and other content creators, expanding the brand's reach and credibility.
9. ROI-focused strategies: YouTube marketing agencies develop strategies that aim to maximize return on investment by driving traffic, increasing conversions, and boosting brand awareness.
10. Long-term growth: By consistently optimizing and refining YouTube marketing strategies, agencies help businesses achieve long-term growth and success on the platform.
Considerations for Evaluating Worthiness:
- Budget: Assessing the financial feasibility of hiring a YouTube marketing agency is crucial. Businesses should evaluate the potential return on investment (ROI) and compare it with the agency's service costs.
- Internal Resources: Companies should evaluate their internal capabilities and resources to determine if they have the expertise, time, and tools required to execute effective YouTube marketing strategies in-house.
- Business Goals: Aligning the objectives of the business with the services offered by the YouTube marketing agency is essential.
