Menu
Most agencies use in-app metrics for CPA and ROAS as their north star when assessing the performance of paid ad accounts.
Our years of experience delivering marketing agency services have taught us two things:
Book a free demo call to learn more about how Nelson Digital does Paid Ads differently than other agencies, and how it results in a return above 400% for our clients.
We’ll provide you with the 4 Core Metrics that determine the real health of your business and if your marketing spend is resulting in positive cash flow.
We’re not just a marketing agency. We’re thought partners.
Advanced tracking in Google Ads, with additional code in Tag Manager and Analytics. Essential for optimal performance.
We use 7+ different tools including Keyword Planner and Ahrefs to nail down your universe of high converting keywords.
In-depth implementation of campaign best practices that have a huge impact on your marketing ROI.
From Smart Bidding to Manual CPCs, we know when and how to use each strategy to maximize effectiveness in the account.
Convert high-intent users who abandoned cart or into customers with segmentation & personalized messaging.
Use our renowned Audience Targeting Formula to reach prospects in the smartest way across all Google platforms.
Optimize MTIN, product titles, and product descriptions with our AI method - especially if you have many SKUs.
Informed insights into keyword attribution and ad asset performance to make data-driven account decisions.
Use our Google + Meta Playbook to increase MER, lower nCAC, and meet your prospects where they are.
By the end of this Audit call, you will have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online with Paid Advertising.
Our key services include all platforms within pay per click marketing.
Find a time on our calendar to schedule your call today. We look forward to speaking to you soon!
49% of all consumers use Google to find new products.
Happy Clients
Our agency offers a range of services to help businesses effectively advertise online. With expertise in Google Ads, we provide specialized advertising solutions to e-commerce brands and info products.
Our agency specializes in providing comprehensive advertising solutions to businesses seeking to maximize their online presence. With a focus on targeting a general audience of consumers, our services are designed to help businesses effectively promote their products and services.
With our range of services, our agency is dedicated to helping businesses effectively reach a targeted audience of potential customers profitably.
A Google Ads Agency specializes in managing and optimizing Google Ads campaigns for businesses. They help businesses create and run effective online advertising campaigns on the Google Ads platform.
These agencies have expertise in keyword research, ad creation, campaign setup, targeting, and ongoing campaign management. By leveraging their knowledge and experience, Google Ads agencies aim to maximize the return on investment (ROI) for their clients' advertising budgets. They provide strategic guidance, performance tracking, and continuous optimization to ensure that businesses achieve their advertising goals and reach their target audience effectively.
Businesses are constantly seeking effective ways to reach their target audience and drive growth. One popular avenue for online advertising is Google Ads, a powerful platform that allows businesses to display their ads on Google's search engine results pages and partner websites.
However, managing Google Ads campaigns can be complex and time-consuming, leading many businesses to consider hiring a Google Ads agency.
Benefits of Hiring a Google Ads Agency:
Expertise and Experience: A Google Ads agency specializes in managing and optimizing ad campaigns, bringing a wealth of knowledge and experience to the table. Their expertise can help businesses navigate the intricacies of the platform, ensuring effective targeting, ad copy, and budget allocation.
Time and Resource Savings: Managing Google Ads campaigns requires ongoing monitoring, analysis, and optimization. By outsourcing this task to a Google Ads agency, businesses can save valuable time and allocate their resources more efficiently, allowing them to focus on core business activities.
Access to Advanced Tools and Technologies: Google Ads agencies often have access to advanced tools and technologies that can enhance campaign performance. These tools can provide valuable insights, automate processes, and improve overall campaign efficiency.
Performance Tracking and Reporting: A Google Ads agency can provide comprehensive performance tracking and reporting, offering businesses valuable insights into campaign metrics such as impressions, clicks, conversions, and return on investment (ROI). These reports can help businesses make data-driven decisions and optimize their campaigns for better results.
Considerations and Potential Drawbacks:
Cost: Hiring a Google Ads agency involves a financial investment. Businesses should carefully evaluate their budget and weigh the potential return on investment against the agency's fees.
Agency Selection: Not all Google Ads agencies are created equal. It is crucial to research and select a reputable agency with a track record of success.
At Nelson Digital, we charge a very simple monthly retainer + percentage of return on ad spend. We believe this pricing model aligns incentives between the client and the agency.
We only charge more when you make more profit, which incentivizes us to only make changes that increase your bottom line.
The cost of running Google Ads campaigns also includes the actual ad spend, which is the budget allocated for advertising on the platform.
Google Ads agencies in general can charge for
campaign complexity. The complexity of the advertising campaigns, including the number of campaigns, ad groups, and keywords, can impact the overall cost.
Geographic Targeting: Targeting specific geographic locations can affect the cost, as advertising in highly competitive regions may require a higher budget.
Industry Competitiveness: The competitiveness of the industry being advertised in can influence the cost, as more competitive industries often require higher budgets to achieve desired results.
Ad Copy and Creative Development: Creating compelling ad copy and creative assets may involve additional costs, especially if professional assistance is required.
Typically, Google Ads agencies charge a percentage of the ad spend or a fixed monthly fee. The percentage-based fee can range from 10% to 30% of the ad spend, while monthly fees can vary from $500 to $5000, depending on the agency's expertise and services offered.
In general, the actual ad spend is determined by the advertiser and can vary widely based on the advertising goals, industry, and competition.
Advertisers can set a daily or monthly budget for their campaigns, ranging from a few hundred dollars to several thousand dollars.
Depending on the complexity of the campaigns and the advertiser's requirements, additional costs may include creative development fees, landing page optimization, conversion tracking setup, and ongoing campaign management.
Conclusion:
Hiring
Factors Affecting Agency Earnings:
- Client Base: The number and quality of clients a Google Ads agency serves directly impact its earnings potential.
- Ad Spend: The total advertising budget allocated by clients determines the revenue generated through campaign management fees.
- Service Offerings: Additional services like campaign optimization, landing page design, and analytics can contribute to higher earnings.
- Agency Reputation: A positive reputation attracts more clients and potentially higher-paying projects.
Pricing Models:
- Percentage of Ad Spend: Agencies charge a percentage (typically 10-20%) of the client's ad spend as their fee.
- Flat Monthly Fee: Some agencies charge a fixed monthly fee for managing campaigns, regardless of the ad spend.
- Performance-Based Pricing: Agencies may negotiate a fee based on the performance metrics achieved, such as conversions or click-through rates.
Average Earnings:
- It is challenging to provide an exact figure as earnings vary significantly based on factors mentioned earlier.
- However, industry reports suggest that Google Ads agencies can earn anywhere from $1,000 to $10,000 per month per client, depending on the size and complexity of the campaigns.
- Agencies working with larger clients or managing substantial ad budgets may earn significantly higher revenues.
Additional Revenue Streams:
- Upselling Services: Agencies can offer additional services like SEO, social media management, or website development to increase their earnings.
- Training and Consultation: Providing training sessions or consultations on Google Ads can be a lucrative revenue stream for agencies.
