Most agencies use in-app metrics for CPA and ROAS as their north star when assessing the performance of paid ad accounts.
Our years of experience delivering marketing agency services have taught us two things:
Book a free demo call to learn more about how Nelson Digital does Paid Ads differently than other agencies, and how it results in a return above 400% for our clients.
We’ll provide you with the 4 Core Metrics that determine the real health of your business and if your marketing spend is resulting in positive cash flow.
We’re not just a marketing agency. We’re thought partners.
Advanced pixel & event implementation. Integration with key tools in your tech stack. First-party data centric.
Proven frameworks that work in Facebook video ads. A hook and offer that grabs your prospects' attention.
Best practices that have been proven in internal Meta studies for retargeting, lookalike audiences, and more.
Campaigns that are specifically tailored towards your goals. Effective at reaching top to bottom of the funnel.
Learn quickly how effective your ads are with the strategy. Collect large amounts of data to train Facebook's algorithm.
Win the ad auction every time on a limited budget with higher CTRs, engagement, and bids than Facebook.
Match the right ad types with the right placements. Use our library of Placement Exclusions to protect your brand.
Move your Customers from Unaware to The Most Aware of Your Solution (and the problems it solves) in a methodical way.
Create amazing video content and take prospects down the Problem-Solution Path. Sequences that always work.
Properly nurture your prospects according to your sales timeline. Strategies for all types of products.
Implement the 5 methods to scale on Meta profitably. Perfect for brands looking to grow fast.
Low ad impressions? Declining ad performance? Tracking issues? Ad fatigue? Disapprovals? No problem!
By the end of this Audit call, you will have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online with Paid Advertising.
Our key services include all platforms within pay per click marketing.
Find a time on our calendar to schedule your call today. We look forward to speaking to you soon!
Facebook generates the highest ROI among all social media platforms, with Instagram at 29%.
Happy Clients
Facebook has become a powerful platform for businesses to connect with their target audience and promote their products or services. Our agency offers a variety of services to assist businesses in leveraging the platform effectively.Â
We help businesses effectively utilize the platform for marketing and advertising purposes. These services include creating and managing Facebook ad campaigns, optimizing targeting and audience segmentation, content creation, community management, and performance tracking and analysis.
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Lastly, we believe that content is perhaps the most essential element to success with Facebook Advertising. Our agency is up-to-date with the Official Facebook Guide on design specifications and technical requirements across each format and placement: image ads, video ads, carousel ads, and collection ads. Contact us today to learn more about our services.
A Facebook agency is a marketing agency that specializes in creating and managing advertising campaigns on the Facebook platform. They provide services to businesses and individuals who want to promote their products, services, or brand on Facebook.
These agencies have expertise in utilizing the various advertising tools and features offered by Facebook to reach and engage with a specific target audience. By leveraging demographic data, interests, and user behavior, a Facebook ads agency can create highly targeted and effective ad campaigns that maximize reach, engagement, and conversions for their clients.
These agencies typically offer services such as ad campaign strategy, ad creation and design, audience targeting, budget management, performance tracking, and optimization. By partnering with a Facebook ads agency, businesses can leverage the power of Facebook's vast user base and sophisticated advertising platform to achieve their marketing goals.
Our Facebook Ads agency charges a very simple monthly retainer + performance fee. We strongly believe the performance fee (which is a small percentage on return of ad spend) aligns incentives between both parties. The monthly retainer varies client to client, depending on their needs.
The ad spend is also a cost for clients. We don't charge a percentage of your ad spend. We recommend spending enough money to generate 50 conversions per week, so that the Facebook algorithm has enough data to work with and will spend your money most efficiently.
If you'd like to learn more in depth about our pricing, contact us here.
Generally though, hiring a Facebook ad agency for marketing agency services involves various costs, including service packages, ad spend, setup fees, campaign management fees, creative services, reporting, and additional services. The actual expenses may vary depending on the agency, the scope of services required, and the specific needs of the marketing campaign. It is recommended to thoroughly evaluate different agencies and their pricing structures to find the most suitable option that aligns with your marketing goals.
Some agencies do a Cost Breakdown by Service Packages:
- Basic Package: $X - $X per month
- Standard Package: $X - $X per month
- Premium Package: $X - $X per month
Some agencies will require a minimum or range of Ad Spend:
- Minimum ad spend requirement: $X per month
- Ad spend range: $X - $X per month
- Additional fees may apply based on ad spend percentage or management fee structure.
Some agencies will charge a Setup Fee:
- One-time setup fee: $X - $X (may vary based on agency and services included)
Some agencies will charge a Campaign Management Fee:
- Monthly management fee: $X - $X (typically a percentage of ad spend or a fixed fee)
Some agencies will charge for additional Creative Services:
- Ad design and copywriting: $X - $X per ad or package
- Landing page creation: $X - $X per page
Some agencies will charge for additional Reporting and Analytics:
- Monthly reporting: Included in management fee or additional fee of $X - $X per month
Additional Services include:
- A la carte services (e.g., audience research, competitor analysis, A/B testing): $X - $X per service
In today's digital age, businesses are constantly seeking effective advertising strategies to reach their target audience.
With the rise of social media platforms, Facebook has emerged as a powerful advertising tool. However, many businesses face the dilemma of whether to manage their Facebook ad campaigns in-house or hire a Facebook ad agency.
I. Understanding Facebook Ad Agencies:
Facebook ad agencies are specialized firms or professionals who offer services to manage and optimize Facebook ad campaigns on behalf of businesses.
Services Provided:
Facebook ad agencies typically offer a range of services, including ad campaign creation, targeting, optimization, monitoring, and reporting.
II. Benefits of Hiring Facebook Ad Agencies:
Expertise and Experience:
Facebook ad agencies possess in-depth knowledge and experience in running successful ad campaigns, leveraging their expertise to maximize results.
Time and Resource Efficiency:
Outsourcing Facebook ad management to agencies allows businesses to focus on core operations while professionals handle the intricacies of ad campaigns.
Targeting and Optimization:
Facebook ad agencies have access to advanced targeting tools and techniques, enabling them to reach specific audiences and optimize campaigns for better performance.
Creative and Ad Copy Expertise:
Agencies often have a team of creative professionals who can design visually appealing ads and craft compelling ad copy to attract the target audience.
III. Considerations for Businesses:
Cost:
Hiring a Facebook ad agency involves financial investment, which businesses should evaluate against their budget and expected return on investment (ROI). Please make sure the Facebook Ads Agency pricing makes sense for your situation.
Communication and Collaboration:
Effective communication and collaboration between businesses and agencies are crucial for aligning goals, sharing insights, and ensuring campaign success.
Industry Knowledge:
Businesses should assess whether the agency has experience in their specific industry, as industry knowledge can contribute to more effective targeting and messaging.
IV. Case Studies and Success Stories:
We think hiring a Facebook Ads agency is worth it, if they know what they're doing. Here at Nelson Digital, we can provide examples of case studies and success stories on Meta that will give you a peace of mind.
Contact us today to learn more.
Social media platforms have become powerful marketing tools for businesses. Among these platforms, Facebook stands out as one of the most popular and effective channels for advertising. However, managing Facebook ads campaigns can be complex and time-consuming. This report explores the advantages of hiring a Facebook ads agency to handle your advertising needs.
Expertise and Experience:
A Facebook ads agency specializes in creating and managing successful ad campaigns on the platform. They possess in-depth knowledge of Facebook's advertising features, targeting options, and best practices. By leveraging their expertise, you can maximize the effectiveness of your ads and achieve better results.
Targeted Audience Reach:
Facebook offers advanced targeting options that allow businesses to reach specific demographics, interests, and behaviors. A Facebook ads agency can help you identify and target your ideal audience, ensuring that your ads are seen by the right people. This targeted approach increases the chances of generating quality leads and conversions.
Cost-Effectiveness:
While Facebook advertising can be cost-effective, it requires careful planning and optimization to achieve the best return on investment (ROI). A Facebook ads agency can help you allocate your budget efficiently, optimize your ad spend, and reduce unnecessary expenses. Their expertise can save you money in the long run by ensuring that your ads are reaching the right audience and generating the desired results.
Creative Ad Design:
Creating visually appealing and engaging ad content is crucial for capturing the attention of Facebook users. A Facebook ads agency can provide professional graphic design services, ensuring that your ads are visually appealing and aligned with your brand identity. Their creative expertise can help your ads stand out from the competition and drive higher engagement rates.
Continuous Monitoring and Optimization:
Managing Facebook ad campaigns requires constant monitoring and optimization to ensure optimal performance. A Facebook ads agency will closely monitor your campaigns, analyze data, and make necessary adjustments to improve results. This
